Showroom TO (with binnenvorm & KE)
When we were asked to redesign the showroom of TO we immediately envisioned a subtle concept, depicting the timeless beauty of the fashion line. We worked out two design proposals based on minimal changes with a tight budget. The "non-colours" white, grey and black form a calm and clear background for the texture and colour of the fashion line. White or black pipes from floor or ceiling care for clothes display and sets of furniture or boxes create a desk for customer service and additional display and storage space. However positive the proposals were judged the favoured one never came further than this - unfortunately. Judge for yourself! This project was a collaboration with binnenvorm (Véronique Slooff) and Kathrin Etzel.